University of Wisconsin–Madison

Spokes

Want to learn more about entrepreneurship? Already have an idea and looking for validation and analysis? Or maybe you’re ready to scale the company you already have. No matter where you are in your founder journey, the Wisconsin Entrepreneurship Hub is here to support you. Spokes are a network of campus entrepreneurship programs that provide more tailored services to founders. Use this filterable table to find Spokes that fit your needs now.

Not sure where to start? Contact a mentor!


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  • Awareness and Inspiration
    Individuals become aware that entrepreneurship is a viable career path and look for exposure to founders, ideas, events, and innovation opportunities 
  • Idea and Discovery 
    Founders identify problems worth solving, explore potential concept opportunities, and begin assessing customer needs and market potential. 
  • Validation and Formation 
    Founders validate the problem and solution through customer discovery, build a minimal viable product, prototype, and demonstrate early evidence of product-market fit.  
  • Launch and Traction 
    The venture begins acquiring customers, generating measurable traction, refining its business model, and securing resources for growth. 
  • Growth and Scaling
    The venture builds repeatable systems, augments its team, expands its customer base, raises capital as appropriate, and scales operations.  

  • Business Strategy & Company Development
    • Developing Business Operations
    • Business Planning
    • Starting a Business
    • Startup Business Counseling
    • Business Plan Consulting
    • Feasibility Studies
    • Commercialization
    • Business Succession Planning
    • Board Development
    • Economic Development
    • Design Thinking
  • Funding, Finance & Investment
    • Financial Modeling and Analysis
    • Financial Resources and Assistance
    • Grant Funding
    • Equity Funding
    • Venture Capital
    • Budget, Financial Statement and Cash Flow Training
    • Government Contracts
    • Competitions & Awards
  • Marketing, Research & Customer Discovery
    • Marketing & Sales
    • Market Research
    • Market Plan Development
    • Company Research
    • Industry Research
    • Demographic/Census Data
    • Libraries and Research
  • Mentorship, Networking & Entrepreneur Support
    • Mentoring
    • Networking
    • Pitch Events
    • Accelerator
    • Incubator
    • Online Resources
  • Product Innovation, R&D & Commercialization
    • Product Design & Development
    • Prototype Development
    • R&D Support Technical Services
    • Legal and IP Services
    • Patents, Trademarks, and Copyrights
    • High-Tech Development
    • Tech Transfer Student Research Projects
  • Technology & Industry-Specific Development
    • Advanced Manufacturing
    • Biotechnology & Life Sciences
    • Health Care
    • Information Technology / Software
    • Clean Energy & Sustainability
    • Agriculture & Food Systems
    • Financial Services
    • Aerospace & Defense
    • Consumer Products
    • Transportation & Mobility
  • Facilities, Infrastructure & Maker Resources
    • Lab Space
    • Wet Lab Incubator
    • Office Space
    • Makerspace
  • Talent, Workforce & Education
    • Training
    • Professional Development
    • Employee Development
    • Workforce Training
    • Internships
    • Student Services
    • Accelerated Masters
    • Youth Entrepreneurship Education

Entrepreneurship Spokes

Row ID Program ↕ Description I am a _______ My idea or company is at the ______ stage I am looking for the following services
1 Wisconsin SBDC at UW-Madison The SBDC provides no-cost consulting and affordable non-credit courses to help businesses from startup through growth. public, other Idea and discovery, Validation and formation, Launch and traction, Growth and scaling Mentorship – Networking – Entrepreneur Support, Talent – Workforce – Education
2 StartUp Learning Residential Learning Community StartUp is a residence hall-based program that provides capabilities, connections and confidence to student founders and the entrepreneurship-curious. high school student, undergrad student Awareness and inspiration, Idea and discovery, Validation and formation Funding – Finance – Investment
3 Weinert Center for Entrepreneurship Empowering UW students from all majors and levels to think like entrepreneurs through hands-on courses, inspiring events, and impactful programs. undergrad student, graduate student, postdoc Idea and discovery, Awareness and inspiration, Validation and formation, Launch and traction, Growth and scaling Mentorship – Networking – Entrepreneur Support, Talent – Workforce – Education
4 Tech Exploration Lab A venture engine for student founders. Explore emerging tech, build ventures, and connect with real industry partners and mentors. undergrad student, graduate student, postdoc, faculty, alum, other, public Awareness and inspiration, Idea and discovery, Validation and formation, Launch and traction Business Strategy – Content Development, Marketing – Research – Customer Discovery, Mentorship – Networking – Entrepreneur Support, Product Innovation – R&D – Commercialization, Technology — Industry-specific Development, Facilities – Infrastructure – Maker Resources
5 Badger Tech Foundry The Badger Tech Foundry is UW’s launchpad for ‘deep tech’ innovators. We help early-career researchers become serial entrepreneurs changing the world. graduate student, postdoc, faculty, staff, alum Launch and traction, Growth and scaling Business Strategy – Content Development, Funding – Finance – Investment, Mentorship – Networking – Entrepreneur Support, Technology — Industry-specific Development
6 Law & Entrepreneurship Clinic The L&E Clinic provides free transactional business legal services to entrepreneurs through the work of law students supervised by licensed attorneys. undergrad student, graduate student, postdoc, faculty, staff, alum, other, public Validation and formation, Launch and traction, Growth and scaling Legal, Business Strategy – Content Development, Funding – Finance – Investment
7 UW-Madison Libraries Patent & Trademark Resource Center UW–Madison Libraries Patent & Trademark Resource Center can assist with patent, trademark, and other intellectual property basics. high school student, undergrad student, graduate student, faculty, staff, postdoc, alum, public, other Awareness and inspiration, Idea and discovery, Validation and formation Marketing – Research – Customer Discovery, Product Innovation – R&D – Commercialization, Talent – Workforce – Education
8 Institute For Clinical & Translational Research (ICTR) Dissemination & Implementation Launchpad The D&I Launchpad team aims to launch proven health-related innovations from research to clinical and community practice in Wisconsin and beyond. postdoc, staff, faculty, other, public Idea and discovery, Validation and formation, Launch and traction, Growth and scaling Business Strategy – Content Development, Funding – Finance – Investment, Marketing – Research – Customer Discovery, Mentorship – Networking – Entrepreneur Support, Technology — Industry-specific Development, Talent – Workforce – Education
9 Technology Entrepreneurship Office (TEO) UW–Madison’s TEO offers workshops and mentoring to help students and researchers turn technology ideas into viable, real-world business ventures. undergrad student, graduate student, postdoc, faculty, staff, alum, public, other Awareness and inspiration, Idea and discovery, Validation and formation, Launch and traction Business Strategy – Content Development, Funding – Finance – Investment, Marketing – Research – Customer Discovery, Mentorship – Networking – Entrepreneur Support, Product Innovation – R&D – Commercialization, Technology — Industry-specific Development, Facilities – Infrastructure – Maker Resources, Talent – Workforce – Education
10 UW Center for Cooperatives Curious about collective entrepreneurship? Consider a cooperative! We help people start co-ops and convert existing businesses to the co-op model. public, other Awareness and inspiration, Idea and discovery Business Strategy – Content Development, Funding – Finance – Investment, Mentorship – Networking – Entrepreneur Support
11 Institute for Clinical & Translational Research (ICTR) Learning Health System (LHS) ICTR’s Learning Health System helps startups validate products through UW Health trials, gain their first customer, and get research-grade analytics. faculty, staff, postdoc, other, public Validation and formation, Launch and traction, Growth and scaling Technology — Industry-specific Development
12 Entrepreneurship Science Lab The ESLAB is a first in the world R&D operation that is applying data science to helping UW–Madison produce more companies. undergrad student, graduate student, faculty, public, other Awareness and inspiration Mentorship – Networking – Entrepreneur Support, Talent – Workforce – Education
I am a _______ My idea or company is at the ______ stage I am looking for the following services

Spoke details and contact info

Tech Exploration Lab logo

No idea yet? No problem. We support founders from early exploration through building a venture – any discipline, any industry.

🌐 Website

✉️ Email

☎️ (608) 239-3122

📍 1403 University Ave

logo for the Center for Cooperatives, Division of Extension

Only engage with us if you are interested in cooperative business ownership.

🌐 Website

✉️ Email | Intake form

☎️ (608) 890-1048

📍 3500 University Avenue, Madison

logo for the PTRC, has a lightbulb with a filament that also looks like an abstract person/stick figure, and says PTRC, Patent and Trademark resource center

We offer consults, workshops, and other support by appointment. We cannot provide legal advice or assist in the application process.

🌐 Website

✉️ Email | Intake form

☎️ (608) 262-3007

📍 Steenbock Library, Rm. 118, 550 Babcock Dr.

Logo for the Weinert Center at the UW–Madison School of Business

Whether you are curious about entrepreneurship or aspire to be a founder, explore our programs, resources, and community.

🌐 Website

✉️ Email

☎️ (608) 263-2882

📍 2310 Grainger Hall, 975 University Ave

logo for the Small business Development Center at the Universities of Wisconsin

The SBDC at UW–Madison assists all stages & industries. Specialties include business planning, support creating financial projections, and operationalizing your business.

🌐 Website

✉️ Email

☎️ (608) 263-2221

📍 2310 Grainger Hall, 975 University Ave