Spokes

Want to learn more about entrepreneurship? Already have an idea and looking for validation and analysis? Or maybe you’re ready to scale the company you already have. No matter where you are in your founder journey, the Wisconsin Entrepreneurship Hub is here to support you. Spokes are a network of campus entrepreneurship programs that provide more tailored services to founders. Use this filterable table to find Spokes that fit your needs now.

Not sure where to start? Contact a mentor!


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  • Awareness and Inspiration
    Individuals become aware that entrepreneurship is a viable career path and look for exposure to founders, ideas, events, and innovation opportunities 
  • Idea and Discovery 
    Founders identify problems worth solving, explore potential concept opportunities, and begin assessing customer needs and market potential. 
  • Validation and Formation 
    Founders validate the problem and solution through customer discovery, build a minimal viable product, prototype, and demonstrate early evidence of product-market fit.  
  • Launch and Traction 
    The venture begins acquiring customers, generating measurable traction, refining its business model, and securing resources for growth. 
  • Growth and Scaling
    The venture builds repeatable systems, augments its team, expands its customer base, raises capital as appropriate, and scales operations.  

  • Business Strategy & Company Development
    • Developing Business Operations
    • Business Planning
    • Starting a Business
    • Startup Business Counseling
    • Business Plan Consulting
    • Feasibility Studies
    • Commercialization
    • Business Succession Planning
    • Board Development
    • Economic Development
    • Design Thinking
  • Funding, Finance & Investment
    • Financial Modeling and Analysis
    • Financial Resources and Assistance
    • Grant Funding
    • Equity Funding
    • Venture Capital
    • Budget, Financial Statement and Cash Flow Training
    • Government Contracts
    • Competitions & Awards
  • Marketing, Research & Customer Discovery
    • Marketing & Sales
    • Market Research
    • Market Plan Development
    • Company Research
    • Industry Research
    • Demographic/Census Data
    • Libraries and Research
  • Mentorship, Networking & Entrepreneur Support
    • Mentoring
    • Networking
    • Pitch Events
    • Accelerator
    • Incubator
    • Online Resources
  • Product Innovation, R&D & Commercialization
    • Product Design & Development
    • Prototype Development
    • R&D Support Technical Services
    • Legal and IP Services
    • Patents, Trademarks, and Copyrights
    • High-Tech Development
    • Tech Transfer Student Research Projects
  • Technology & Industry-Specific Development
    • Advanced Manufacturing
    • Biotechnology & Life Sciences
    • Health Care
    • Information Technology / Software
    • Clean Energy & Sustainability
    • Agriculture & Food Systems
    • Financial Services
    • Aerospace & Defense
    • Consumer Products
    • Transportation & Mobility
  • Facilities, Infrastructure & Maker Resources
    • Lab Space
    • Wet Lab Incubator
    • Office Space
    • Makerspace
  • Talent, Workforce & Education
    • Training
    • Professional Development
    • Employee Development
    • Workforce Training
    • Internships
    • Student Services
    • Accelerated Masters
    • Youth Entrepreneurship Education

Entrepreneurship Spokes

Row ID Program ↕ Description I am a _______ My idea or company is at the ______ stage I am looking for the following services
1 Wisconsin SBDC at UW–Madison The SBDC provides no-cost consulting and affordable non-credit courses to help businesses from startup through growth. public, other Idea and discovery, Validation and formation, Launch and traction, Growth and scaling Mentorship – Networking – Entrepreneur Support, Talent – Workforce – Education
2 StartUp Learning Residential Learning Community StartUp is a residence hall-based program that provides capabilities, connections and confidence to student founders and the entrepreneurship-curious. high school student, undergrad student Awareness and inspiration, Idea and discovery, Validation and formation Funding – Finance – Investment
3 Weinert Center for Entrepreneurship Empowering UW students from all majors and levels to think like entrepreneurs through hands-on courses, inspiring events, and impactful programs. undergrad student, graduate student, postdoc Idea and discovery, Awareness and inspiration, Validation and formation, Launch and traction, Growth and scaling Mentorship – Networking – Entrepreneur Support, Talent – Workforce – Education
4 Tech Exploration Lab A venture engine for student founders. Explore emerging tech, build ventures, and connect with real industry partners and mentors. undergrad student, graduate student, postdoc, faculty, alum, other, public Awareness and inspiration, Idea and discovery, Validation and formation, Launch and traction Marketing – Research – Customer Discovery, Mentorship – Networking – Entrepreneur Support, Product Innovation – R&D – Commercialization, Technology — Industry-specific Development, Facilities – Infrastructure – Maker Resources, Business Strategy – Company Development
5 Badger Tech Foundry The Badger Tech Foundry is UW’s launchpad for ‘deep tech’ innovators. We help early-career researchers become serial entrepreneurs changing the world. graduate student, postdoc, faculty, staff, alum Launch and traction, Growth and scaling Funding – Finance – Investment, Mentorship – Networking – Entrepreneur Support, Technology — Industry-specific Development, Business Strategy – Company Development
6 Law & Entrepreneurship Clinic The L&E Clinic provides free transactional business legal services to entrepreneurs through the work of law students supervised by licensed attorneys. undergrad student, graduate student, postdoc, faculty, staff, alum, other, public Validation and formation, Launch and traction, Growth and scaling Funding – Finance – Investment, Business Strategy – Company Development
7 UW–Madison Libraries Patent & Trademark Resource Center UW–Madison Libraries Patent & Trademark Resource Center can assist with patent, trademark, and other intellectual property basics. high school student, undergrad student, graduate student, faculty, staff, postdoc, alum, public, other Awareness and inspiration, Idea and discovery, Validation and formation Marketing – Research – Customer Discovery, Product Innovation – R&D – Commercialization, Talent – Workforce – Education
8 Institute For Clinical & Translational Research (ICTR) Dissemination & Implementation Launchpad The D&I Launchpad team aims to launch proven health-related innovations from research to clinical and community practice in Wisconsin and beyond. postdoc, staff, faculty, other, public Idea and discovery, Validation and formation, Launch and traction, Growth and scaling Funding – Finance – Investment, Marketing – Research – Customer Discovery, Mentorship – Networking – Entrepreneur Support, Technology — Industry-specific Development, Talent – Workforce – Education, Business Strategy – Company Development
9 Technology Entrepreneurship Office (TEO) UW–Madison’s TEO offers workshops and mentoring to help students and researchers turn technology ideas into viable, real-world business ventures. undergrad student, graduate student, postdoc, faculty, staff, alum, public, other Awareness and inspiration, Idea and discovery, Validation and formation, Launch and traction Funding – Finance – Investment, Marketing – Research – Customer Discovery, Mentorship – Networking – Entrepreneur Support, Product Innovation – R&D – Commercialization, Technology — Industry-specific Development, Facilities – Infrastructure – Maker Resources, Talent – Workforce – Education, Business Strategy – Company Development
10 UW Center for Cooperatives Curious about collective entrepreneurship? Consider a cooperative! We help people start co-ops and convert existing businesses to the co-op model. public, other Awareness and inspiration, Idea and discovery Funding – Finance – Investment, Mentorship – Networking – Entrepreneur Support, Business Strategy – Company Development
11 Institute for Clinical & Translational Research (ICTR) Learning Health System (LHS) ICTR’s Learning Health System helps startups validate products through UW Health trials, gain their first customer, and get research-grade analytics. faculty, staff, postdoc, other, public Validation and formation, Launch and traction, Growth and scaling Technology — Industry-specific Development
12 Entrepreneurship Science Lab The ESLAB is a first in the world R&D operation that is applying data science to helping UW–Madison produce more companies. undergrad student, graduate student, faculty, public, other Awareness and inspiration Mentorship – Networking – Entrepreneur Support, Talent – Workforce – Education
13 Wisconsin Center for Technology Commercialization (CTC) CTC is here to help you to bring your innovative idea to market through access to our suite of programs and expert consultants in Wisconsin. graduate student, postdoc, faculty, staff, alum, public Idea and discovery, Validation and formation, Launch and traction, Growth and scaling Marketing – Research – Customer Discovery, Mentorship – Networking – Entrepreneur Support, Product Innovation – R&D – Commercialization, Technology — Industry-specific Development, Talent – Workforce – Education, Business Strategy – Company Development
14 Center for Dairy Research ABID (Accelerate Biotechnological Innovation in Dairy) Program The CDR's Pilot Plant is a food grade FDA certified facility that supports just about all things dairy from ideation, R&D to new product development high school student, undergrad student, graduate student, faculty, staff, postdoc, alum, public Idea and discovery, Validation and formation Product Innovation – R&D – Commercialization, Technology — Industry-specific Development, Facilities – Infrastructure – Maker Resources
15 Entrepreneurship Association Entrepreneurship Association, in partnership with the Weinert Center for Entrepreneurship, provides ongoing value and support for students and alumni starting companies at UW. undergrad student, graduate student, postdoc, alum Awareness and inspiration, Idea and discovery, Validation and formation, Launch and traction, Growth and scaling Business Strategy – Company Development, Mentorship – Networking – Entrepreneur Support
16 Transcend UW Transcend UW is the premiere student-led entrepreneurship organization at UW–Madison, helping founders launch ventures and compete for funding. undergrad student, graduate student, alum, public, other Awareness and inspiration, Idea and discovery, Validation and formation, Launch and traction, Growth and scaling Business Strategy – Company Development, Funding – Finance – Investment, Mentorship – Networking – Entrepreneur Support, Talent – Workforce – Education
17 MS Design + Innovation MD+I is an interdisciplinary human- and life-centered design graduate program where students work year-round on partners' real world challenges. undergrad student, graduate student, faculty, other, public Awareness and inspiration, Idea and discovery, Validation and formation Marketing – Research – Customer Discovery, Product Innovation – R&D – Commercialization, Talent – Workforce – Education
18 Grainger Engineering Design Innovation Lab The Design Hub offers hardware design coaching and design fee-for-service from concept to alpha. undergrad student, graduate student, postdoc, staff, faculty Idea and discovery, Validation and formation Mentorship – Networking – Entrepreneur Support, Product Innovation – R&D – Commercialization, Technology — Industry-specific Development, Facilities – Infrastructure – Maker Resources
19 Isthmus Project at UW Health UW Health’s innovation and commercialization hub, helping UW and UW Health innovators move health care solutions from concept to market. graduate student, postdoc, faculty, staff, public, other Awareness and inspiration, Idea and discovery, Validation and formation, Launch and traction, Growth and scaling Funding – Finance – Investment, Product Innovation – R&D – Commercialization
20 Creative Destruction Lab - Wisconsin We help growth-focused, seed-stage science & tech ventures with proven traction scale massively through high-impact, objective-driven mentorship. undergrad student, graduate student, faculty, staff, postdoc, alum, public, other Validation and formation, Launch and traction, Growth and scaling Business Strategy – Company Development, Funding – Finance – Investment, Marketing – Research – Customer Discovery, Mentorship – Networking – Entrepreneur Support, Product Innovation – R&D – Commercialization, Technology — Industry-specific Development, Talent – Workforce – Education
21 WARF Accelerator WARF Accelerator provides targeted derisking funding to help UW–Madison researchers advance promising ideas into commercializable products. graduate student, postdoc, faculty, other Awareness and inspiration, Idea and discovery, Validation and formation, Launch and traction Business Strategy – Company Development, Funding – Finance – Investment, Product Innovation – R&D – Commercialization
22 WARF Ventures We invest in companies commercializing WARF IP and technologies invented on campus and participate in venture-build activities. We are sector agnostic undergrad student, graduate student, faculty, staff, postdoc, alum, public, other Launch and traction, Growth and scaling Funding – Finance – Investment
23 WARF Intellectual Property & Licensing WARF’s IP & Licensing team evaluates inventions, protects IP, and enables commercialization through licenses to industry and startups undergrad student, graduate student, postdoc, faculty, staff Awareness and inspiration, Idea and discovery, Validation and formation Product Innovation – R&D – Commercialization
I am a _______ My idea or company is at the ______ stage I am looking for the following services

Spoke details and contact info

logo for TEL

No idea yet? No problem. We support founders from early exploration through building a venture – any discipline, any industry.

🌐 Website

✉️ Email

☎️ (608) 239-3122

📍 1403 University Ave

logo for Transcend

Join us when you’re curious about entrepreneurship, building an idea, or ready to pitch. UW–Madison students of any major and stage are welcome.

🌐 Website

✉️ Email

☎️ (224) 760-0427

📍 1550 Engineering Dr

logo for the Center for Cooperatives, Division of Extension

Only engage with us if you are interested in cooperative business ownership.

🌐 Website

✉️ Email | Intake form

☎️ (608) 890-1048

📍 3500 University Avenue, Madison

logo for the PTRC, has a lightbulb with a filament that also looks like an abstract person/stick figure, and says PTRC, Patent and Trademark resource center

We offer consults, workshops, and other support by appointment. We cannot provide legal advice or assist in the application process.

🌐 Website

✉️ Email | Intake form

☎️ (608) 262-3007

📍 Steenbock Library, Rm. 118, 550 Babcock Dr.

logo for WARF Accelerator

Provides targeted technology, commercial, and talent de-risking for UW–Madison technologies. Our services are specific teams that have PI status on campus.

🌐 Website

✉️ Email

☎️ (608) 960-9866

📍 WARF (Wisconsin Alumni Research Foundation)
614 Walnut Street, 13th Floor

logo for WARF, the Wisconsin Alumni Research Foundation

WARF supports UW students, faculty, and staff with IP services and offers startup-friendly licensing through its Startup Advantage License.

🌐 Website

✉️ Email

☎️ (608) 960-9866

📍 WARF (Wisconsin Alumni Research Foundation)
614 Walnut Street, 13th Floor

Logo for WARF Ventures

We invest in venture-backable companies (market size & fit). Even if we can’t invest, we are happy to take “friendly” pitches and provide feedback.

🌐 Website

✉️ Email

☎️ (608) 960-9866

📍 WARF (Wisconsin Alumni Research Foundation)
614 Walnut Street, 13th Floor

Logo for the Weinert Center at the UW–Madison School of Business

Whether you are curious about entrepreneurship or aspire to be a founder, explore our programs, resources, and community.

🌐 Website

✉️ Email

☎️ (608) 263-2882

📍 2310 Grainger Hall, 975 University Ave

Logo for the Wisconsin Center for Technology Commercialization

Engage with CTC if you have an idea, invention, discovery, patent, or startup concept and need guidance on commercialization, and funding

🌐 Website

✉️ Email

☎️ (608) 263-7794

📍 780 Regent St, Madison

logo for the Small business Development Center at the Universities of Wisconsin

The SBDC at UW–Madison assists all stages & industries. Specialties include business planning, support creating financial projections, and operationalizing your business.

🌐 Website

✉️ Email

☎️ (608) 263-2221

📍 2310 Grainger Hall, 975 University Ave